Stef Fournier (aka @thevioletstef) is a Personal Branding Coach & Photographer. She is passionate about working with business owners on the strategy and energy to uplevel their personal brands and attract their soulmate clients. Through her system of Mindset, Image & Implementation, business owners are able to create memorable personal brands, bust through the mindset challenges they are facing and fully embrace their zones of genius. She gets overly excited about creating colour palettes, has the cutest dachshund named Farfel and can often be found wandering in nature.