- Jan 28, 2025
Creating a brand voice that resonates with your personal brand
In business and entrepreneurship, your personal brand is about how you want to present yourself to the world and your soulmate clients. It’s built with intention and purpose and is aligned with your values and goals. Building a personal brand is a very personal thing, so how much of yourself do you need to put into your personal brand?
Like with any brand, you want to structure your personal brand in a way that is the most impactful for attracting your soulmate clients, and being a true representation of who you are.
If there is one aspect of your personal brand that I can’t emphasize enough, that will go a long way to connecting you with the right people for your business, it’s having a strong, consistent brand voice.
Now, before I dive too deep into how to craft a brand voice that resonates with your personal brand, I will give you the short version of what brand voice is and how it works.
What’s in a brand voice?
Put simply, your brand voice and tone are the unique personality of your personal brand. Together they act as a guide for how you communicate through your business and it helps you determine what you say and how you say it.
It isn’t a communication strategy, but it does have very deep roots in this aspect of your content marketing.
That said, your brand voice needs to be consistent in everything you do. From your social content (written and video), to your website copy and even how you show up in person within your personal brand. The goal of your brand voice is to set you apart from others and make it easy for your audience to connect with you.
Just think about the unique personalities of your friends and what it is about them that attracted you to them. Think about what makes each of them special, and how you know when something is wrong because they are acting “off”. It’s similar to how a brand voice works. A consistent, relatable brand voice is something people want to be around.
You want your personal brand to attract people who feel something when they see your content and trust the value of your product or service. And in a sea of so many other businesses, your brand voice is going to be pivotal to guiding the right clients to your business.
I have a personal brand, do I need a brand voice?
Yes.
A personal brand is personal. And you might want to by-pass some of the building blocks used by bigger businesses to represent themselves in the public eye.
Well, I’m here to tell you not to. Don’t skip this step. It might work out for a while, you might be able to coast on growing your brand without a defined brand voice, but the reality is that a brand voice goes a long way to helping you develop a cohesive brand identity and fine tune your messaging.
It serves as a guide for how you communicate which means that it adds consistency to your messaging and makes it easier to figure out what type of content works within your overall marketing strategy and business goals.
It helps you create emotional connections with your audience (I’ll touch on this below).
But maybe most importantly, your unique brand voice will help your business stand out in a crowded marketplace. It’s a big world out there and there are a lot of options to choose from, but no one out there will sound like you. Your brand voice will help showcase your perspective and give your audience a good understanding of who you are and what they can expect from your business.
How do you define a brand voice
Creating the perfect brand voice isn’t rocket science. In fact, if you’re rocking a personal brand, your brand voice needs to align with your own voice.
Sure, it needs to reflect and represent your business, but when your business involves putting yourself front and centre, be yourself as best you can.
So when it comes to developing your brand voice, here’s are five things you need to consider first:
Audience: who are your soulmate clients and how do you best communicate with them
Personality: what characteristics are important for you to represent (professional, playful, friendly)
Tone: how do you want your brand to sound (formal, casual, conversational)
Language: decide on the wording that works best to represent you and your business (think phrases, slang, words)
Purpose: what message are you trying to communicate, which values do you stand for?
Now that you have the basics down for your personal brand’s brand voice, you can start building connections and attracting your soulmate clients.
Using consistency to create connection with your brand voice
Because a brand voice is tied to how your brand interacts with your audience, it’s important to make sure that it is clear and consistent at all times. And when I say all times, I mean in-person and virtual appearances, audio or written content, and visuals. Anything that can be labelled as communication needs to have the same tone of voice.
Why?
Because how you show up as a business is going to set the tone for how you connect with your soulmate clients. It’s more than just the right colours or the right elevator pitch.
People buy from people, so be a person. I’ve said this before, and I will absolutely say it again. And that’s why a strong brand voice is going to be one of the most valuable aspects of your brand identity.
Your brand voice is the element of your business that adds personality and emphasizes your values and engages your audience. When you show up with a consistent tone, personality, and familiar language, you will find it so much easier to build trust and foster predictability with the people interacting with your brand.
A clear, consistent voice will allow your audience to expect a certain presence and style from you. And if you who your soulmate clients are, they are looking for what you have to offer and they will feel the energy and authenticity behind your brand just from how you present yourself.
That’s why, when it comes to personal branding, you want to have a voice that represents you. Not only is it going to be the easiest to maintain and grow, but it will be real and relatable, not some manufactured persona to keep up appearances.
What else do you need to connect with your brand voice?
Well, we don’t call it a brand voice so it can be silent. Your brand voice absolutely needs to say something and spark conversation.
If you want to build that connection between you and your soulmate clients you need to interact with them. Show them your personality, yes, but ask them what’s up. Learn what they want to hear, tell them stories. Be relatable! Be real!
But whatever you do, make sure it’s not off-menu - or, if it has to be (and you need a really good reason!) make sure it’s still aligned with your values and your business goals.
Brand voice cliffnotes
Alright, if you’ve made it this far, I’ll make the takeaways easy. When it comes to creating a brand voice that connects make sure you:
Understand your soulmate clients’s wants and needs
Know your values
Know the personality you want to convey
Know the tone your content will take
Understand the purpose of your brand
Also keep in mind that to be successful you want your brand voice to be:
Clear
Consistent
Authentic
Relatable
And most of all, make sure the brand voice for your personal brand represents you!
PS - If this resonates and you want to work on more things personal branding, check out the membership or our course catalog